How best will you know which of your Facebook posts performed the best? Do you know the best time to post that photo to Instagram? All these questions and more you may think can be gotten by mere speculations, but smart marketers employ social media analytics tools to check their performance in relation to their goals. So if you want to get the best results on the measurement of your efforts, you must go for an analytics tool. While there are a bunch of tools out there which you may find overwhelming, we’ve done hard work of fishing them out for you.
Best Social Media Analytics Tools
1. Buffer Analyze
With Buffer Analyze, you can make good choices and decisions about the strategy you want to use to get traffic and measure the results without much stress. You have access to analytics for various social media, including Facebook, Twitter, and Instagram. You also get analytics for Instagram stories too. Other insights tools are available for Audiences and Posts. The app provides you with recommendations about posting strategy, and you can create professional reports with few clicks. Graphical features to aid analytics are at your disposal via Overview and charts for key metrics.
2. Sprout Social
Get the comprehensive Sprout Social for your business, and you’ll have every reason to be grateful. As a full-fledged social media management and monitoring tool, Sprout Social offers options to make your business do well on social platforms. The tool combines results and insights from various social media with an in-depth analysis of topics, hashtags, and keywords. From there, you can compare and get the right strategy that will suit your goals. Sprout Social does well at giving you information about the performance of contents on your social networks. These information are displayed on its visual and intuitive reports. You can even get group reports curated from your social media profiles. With Sprout Social, you will be able to analyze how well-paid campaigns are performing on your social networks. It offers support for popular social media networks like Facebook, Twitter, Instagram, Pinterest, LinkedIn.
3. Hootsuite Analytics
Hootsuite Analytics is a useful analytics tool that curates analytics from every social media platform and presents them in easy-to-understand reports. The dashboard in Hootsuite Analytics shows all that you’ve been doing for your social media platforms concerning analytics. This makes it easy for you to compare results and maximize time. Key metrics for Clicks, Comments, Reach, Shares, Video views, Video reach gets displayed by Hootsuite Analytics so you can make strategic decisions. The analytics tool also gives you metrics for each of your profiles. You can get the export of reports to Excel, PowerPoint, PDF, or CSV with a single click.
4. Quintly
Quintly is a good solution for analytics that your agency, brand, or company can leverage. By employing social data, Quintly helps businesses improve social media results. This powerful tool has 350 social media analytics metrics. Having your goals in mind, your business can make use of the statistics to make strategic choices and decisions to get things going and better. You can customize things and organize the social media KPIs you’re interested in on a customized dashboard. The tool also enables you to see results too and compare with another to have better insights.
5. Buzzsumo
With Buzzsumo, you can analyze your website content and discover their performance on different social media platforms. The tool will give you information on how many shares your blog have garnered on Twitter and Facebook. Buzzsumo will help you with channeling your focus on your targeted audience. The tool gives you not only insights into the number of shares you received but also the type of content that has the best performance for each platform so you can strategize better.
