Google Analytics’ standard version is a free online tool from Google that assists you to understand, analyze, and enhance the traffic on your website.
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Analytics is a mathematics term focused on analyzing data, and is mostly used to come up with reasonable patterns that will aid the generation of statistics and the predictions of future trends.
But Google Analytics requires no knowledge of mathematics as all that is taken care of in the background on your behalf.
What Can I Do With Google Analytics?
Google Analytics a.k.a GA shows you graphs and data that can be used to go deep into the understanding of your website. Below are quick instances of the type of info that can be learnt using Google Analytics:
- The number of unique visitors taps on the website and particular pages inside it.
- The number of overall page views that go to particular pages and the website generally. Pageviews and unique visitors are not the same, because one person might tap on a page twice, thrice and so on.
- The length of time visitors use up on every page when they visit.
- Information on your bounce rate. I.e the percentage of your visitors that are quitting the website after checking out one page, instead of going to other pages via links.
- Information on your site viewers’ demographics, their location, their kind of browser or smartphone.
It is vital to not forget that the website’s owners and admins will be able to view GA data, but visitors, users of this site will be unable to. These users cannot se what your Google Analytics page looks like, and if when they are able to, you, the site owner, must’ve given them that permission.
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How Can I Create A Google Analytics Account?
To begin, you must create a Google Analytics account for every site owned by you or the ones you are an administrator on.
- Head to the Google Analytics homepage and get yourself signed into your Google account.
- If you are yet to own a Google Analytics account, tap “Sign Up.”
- Adhere to the setup instructions by typing in the name of your web site, plus other details, and tap “Get Tracking ID.”
- On the next page, you will receive a monitoring code that you must include in your Head tag on every page of your site that you intend to track in Google Analytics. You are allowed to manually add that tag in an HTML editor (adhering to Google’s instruction). Alternatively, webpage editor can be useful if you make use of a web service.
When creation of your account is done, you can make others view your Google Analytics page:
- On your Google Analytics page, tap the Gear icon to access the Admin page.
- Tap “User Management.” and your personal login information will be visible.
- Tap the blue plus sign in.
- Tap “Add users,” and type in the email address for every person you intend to add to the GA account. All of them will receive an email inviting them to GA with their personal password. You can come back to this if you decide to cancel the permission.
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A Fast Tour Of Google Analytics
As soon as you have a Google Analytics account that works, you are allowed to get yourself logged in whenever and capture a snapshot of your website’s performance. Below are some vital places to start:
- Home Tab It reveals a quick dashboard of your website’s performance, which includes traffic, the number of users on the website at that point in time and where your traffic is coming from.
- Real-Time Tab It contains important information, especially if your website focuses on news or shares timely content. It will display the individuals on your website minute-by- minute alongside the pages on the website that are trending at the time, and the locations the traffic is coming from.
- Behavior Tab This helps you understand the pages that are doing well and the ones that are not performing up to your expectations. The Site Content section of this tab is useful for website editors and content managers, since it reveals the traffic for all pages on the website for all timeframes you intend to view.
- Conversions Tab Here, you can know how ecommerce campaigns are doing. This is where goals are established. Also, knowledge about if your traffic is bringing in the money can be gotten.
