Have you ever wondered why your Facebook timeline is recently getting filled with all kinds of videos? That’s because business marketers are largely using videos for the social marketing of their products and services.
Videos are engaging and versatile. They are easily shareable across varied platforms. People and even the search engines simply love them because they are easily digestible and entertaining too.
Marketers love them too because they have the potential of offering huge returns on investment. That’s why, in these present times, it has become really crucial for every marketer to create top-quality marketing videos.
But what about the tools used for creating stunning videos? Are they really useful? Are they expensive? Of course, the tools available for making videos in the market are expensive but not the ones like InVideo. That’s because InVideo is available online for free.
InVideo is a great tool for creating excellent marketing videos. Sure, it’s new, but it does offer outstanding performance. It is both inexpensive and easy to use. At present, it is the preferred choice for all those businesses looking to make social media marketing videos.
Different Videos You Can Make Using InVideo
You can use InVideo for creating practically all the different varieties of videos that exist. Let’s dive in further and find out:
1. Demo Videos
These are videos showcasing how certain products work. Such videos can take the viewers on a tour of certain software and the way it is used, or they can be unboxing videos where physical products are tested live.
2. Brand Videos
Such videos are created as part of larger advertising campaigns, highlighting the high-level vision of companies along with their mission, services, and products. The main objective of these videos is building brand awareness and intriguing and attracting the target audience.
3. Expert Interview Videos
The expert interview videos where the interviews of thought leaders and internal experts in the industry are highlighted in details help in building authority and trust with the target audience.
4. Event Videos
If your business is hosting a round table discussion, conference or a fundraiser, or any kind of event, try producing an interesting video of the same. This will help you garner the attention of the audience towards the event. You can even plan to produce an interesting interview, presentation, or a highlight reel from the event.
5. How-To or Educational Videos
How-to, instructional or educational videos, as they are rightly called, are great at teaching the audience something new. They can also be used to build foundational knowledge that the audiences require for understanding a business and its solutions better. Such videos are generally used by sales and service executives while working with customers.
5. Animation Videos
Such videos are great formats for concepts that require strong visuals or those that are very difficult to grasp. Animation videos are best used for explaining abstract products and services.
6. Explainer Videos
These videos are used to help the audiences better understand why they require a certain product or service. The majority of these videos focus on delivering solutions to prospective customers struggling with problems where a company’s products can come as a savior.
7. Customer Testimonial and Case Study Videos
All prospective customers of your business will want to know whether your products and services will be able to solve their problems or not. Case study videos are probably one of the best ways of proving this where you can feature the loyal and satisfied customers of your company.
Top Tools InVideo Offers for Making Great Marketing Videos
InVideo is one video-making and editing platform that makes it very easy, even for amateurs, to create stunning and informative marketing videos online. The tool comes loaded with different attributes that can help users make the best of marketing videos. Here are the tools you get with InVideo:
1. Large Number and Different Varieties of Templates
There are different varieties of templates available in large numbers for beginners to make videos. They make it easy and flexible for the users to make excellent videos without any kind of hassle.
The InVideo library features a large number of templates in different themes and styles to suit the video-making requirements of every individual. And yes, the templates are easily customizable, which means you can use them directly for making videos of your choice. It will also take you just a few seconds to edit the templates and use them for your footage.
2. Super Intuitive and Easy to Use Interface
Not just the interface, but user navigation and layout, everything available with InVideo is super intuitive and easy to use. The user experience is quite straightforward. The InVideo site also features several tutorials that can help the users understand the right way of using the tool for creating marketing videos.
Also, you do not need to put in a lot of time in getting your hands on the different features available with this video-making tool.
3. Trim, Cut, Speed Up and Down
InVideo allows its users to trim their shots while making the ideal cuts at the right moments. Thus, the tool is just perfect for all those individuals looking to create top-quality marketing videos with the best pacing and timing.
4. Add Transitions, Previews and Animations Instantly
InVideo offers its users the freedom of adding transitions, overlays, and animations to their clips instantly. You get ready to use emojis and stickers in the library. Then there’s the InVideo timeline that allows users to preview their footage while editing. This streamlines the post-production workflow making it quite efficient for the users to create any kind of content.
Conclusion
Looking to build a huge following for your business on the different social media platforms? Not a problem when you have InVideo at your disposal. The tool helps you make great marketing promos and engaging content using the clips and footage available in its media library. So, just go for it and experience the magic that unfolds right in front of your eyes.
