Are you certain that your iPhone app surpasses every other app on the Apple store? Lets say you are probably right, it will be difficult to do better than your rival without promoting your app the way it should be promoted.
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What do i mean by promoting? More than you can imagine. Attracting more downloads is not just churning out adverts upon adverts all over the internet. When you attempt to promote an app, the little details are important as well. Its name, how it is described on the App Store, how it is designed and its performance:
If you possess an application that is not threatened by any form of bug but you are still yet to see signs of a large amount of downloads coming anytime soon, these are some things to concentrate on
Get The Best Out Of Your App Store Page
Getting the best out of your App Store page is an important factor to focus on to ensure the downloads begin to increase. This directly affects how easy it is to locate your app, the type of ratings you will attract and the amount of commercial push the store will allocate to it.
Keywords, reviews, ratings, screenshots, retention rate, description and so on are considered. Breaking it down, all information you share about your app is vital.
Ensure It Is Easy To Rate
Ratings are key. They are important to the app store algorithm and they are vital to users that find their way to your product page. High ratings will boost your downloads. But, just a few users actually remember
to drop their reviews except they totally hate the app.
To get customers involved and make them give your app a good rating, you have to keep things simple. Do not compel anyone to drop a review everytime they launch your app. Rather, let a notification do that on your behalf after every days.
Do not present to your customers a lengthy feedback form because not all customers fancy using up a lot of time filling out several fields on your app. If the app is simple to rate and provides an uncomplicated, apt review form, the probability that you will get feedback is on the high side.
Like i said earlier, encouraging feedbacks with great words about your app results in more downloads.
Utilize The Right Advertising Channels
For apps, if you do not involve the use of social media platforms the way you should, you’ll be limiting yourself and your app a whole lot. Using a paid ad campaign on social media sites like Facebook or Twitter does not actually cost you a whole lot anymore as the price reduces annually.
If you fancy worldwide fame for your app, this is the way to go about it. The beautiful thing is that paid ad campaigns lets you focus on a target audience. Your advert – your application – will only be visible to individuals in your desired niche, therefore making sure an amazing return on your marketing investment is guaranteed.
Locate Endorsements And Expert Reviewers
Being exposed on blogs with massive traffic is one thing, but seeing your app praised and vouched for by expert reviewers in your field is taking it up a notch.
Expert reviewers are people to trust, so, locating a few of them to endorse your application or even talk about it for a limited period of time is another form of advertising you can engage in.
Bear in mind that some reviewers will charge you, but some others might get it done to get your app without paying a dime. Just know that you must sustain an active status and look for these people. If your app is not known enough, do not expect anyone to ask to get it advertised on your behalf.
Also, if you app is so famous, your business might intimidate freelance blog persons and reviewers to reach out to you for ad proposals.
Manage Language Availability
Even if English is the most popular language worldwide, you cannot depend on a single language if you intend to attract a lot of downloads for your app. This is mostly correct if your app is not for free.
Ensuring your app can be accessed in several languages might be complicated if you are an iOS developer. The Google Play Store makes things easier with features that aid translations, but Apple has no provision for that.
You must take care of your own translations and have them implemented into your product page. This might require you to pay good money if you seek the services of translators. Having said that, if you desire a wide reach, i’m talking worldwide stuff, support for various languages is a necessity.
Free Downloads
I am not telling you to give up your sweat for free. But, coming up with an iOS app for free or at half the price, for a short period of time has a way of encouraging several downloads.
Unique promotions and unprepared giveaways can also attract the traffic you desire. This can result in some users having your app without paying a dime, but if the app is decent, the exposure you crave for is guaranteed.
