One of the fundamental factors during the construction phase of a website is the choice of the logo, which is often underestimated by many. This is because in the past any type of logo could be fine, but nowadays given the myriad of usable contents on the web it has become essential to carefully choose one so that it can remain imprinted even though it is displayed even for just a few seconds.
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There are several factors to consider in order to choose a logo for your site, and certainly, a first feature is the message you want to convey to the user.
We asked SEO expert and web copywriter to help us in the drafting of this article which deals with a topic often not considered by amateurs of the sector that they intend to put on their own blog or portal showcase of the activity.
When creating a logo you often tend to consider your personal taste, but the correct logic would be to think about the message/emotion you want to convey, placing it as your primary goal.
Another feature during the creation of a logo is the usability of the logo also from mobile devices, it is useless to create a logo with company-related writings that would be difficult to read on a smartphone, better to choose a logo with a minimalist style and that is harmonious with the site colors.
Observe other logos to try to take inspiration, but not in relation to just one single, but rather to the evolution of logos over the years to try to understand what direction companies are taking, and to conform to current trends, or maybe try to emerge by focusing originality.
All the features of a perfect logo
The element that will best represent the website is its logo, and the use of professional programs like Adobe Illustrator is fundamental for its realization. Any graphic designer or web designer uses this program when they are trying to create vector images, geometric figures or logos that can also be enlarged without necessarily losing quality.
The same goes for the fonts, or rather for the characters that you will decide to use. Once the correct character has been chosen, tracing must be created to prevent the character from being distorted if viewed from different devices. While the right format for creating the logo will be in.png or.svg.
There are three types of logos that differ depending on certain characteristics or whether they are made by inserting only the text, if with text and symbol, or if only one symbol is used, as for Apple.
Usually, it is preferable to create a logo that contains only the text, or at most the text combined with the symbol, since the logos created by using a single symbol tend to work only if the brand is already well known.
It would be good to remember that a successful logo must maintain a simplicity being linear and essential and above all easy to remember as it must be able to impress itself immediately in the memory of the users.
The use of trendy fonts must be absolutely excluded during the creation of the logo, as the fashions of the moment certainly would not remain over time. Furthermore, versatility must be a fundamental characteristic for the realization of the logo, which must adapt to different contexts and applications, appearing optimal even in different dimensions.
Shopify Online Logo Maker
There are several online tools that are particularly useful for creating a logo for a website. Shopify also allows those who have no particular design skills to create an online logo for their website within a few seconds.
Shopify allows small businesses and start-ups to easily create their own logo, the only flaw of the application is the possibility of not being able to perfectly achieve the logo that you had in mind, or that the icons used could already be exploited by another business.
Logojoy
The Logojoy application helps in the process of creating the logo by asking questions to try to understand its needs just like a designer would do, and automatically generating logos based on the recorded answers.
You will have to choose styles, colors, and icons by entering the name of your business. Then you will be able to select the logos you prefer to be able to preview them, just as they would appear on business cards. It will also be possible to customize the logo to adapt it to your needs, perhaps by changing color, fonts, symbols, and spaces.
Logo Maker
Free Logo Maker application allows you to create a logo for your website with texts and icons. Logo in a cartoon style that could be perfect for some types of websites, allowing users to download the logo with a transparent background in.png format.
Graphicspringsoffer
Another essential tool for creating a logo is Graphicspringsoffer, free and powerful, allowing you to customize your logo in an almost professional manner. An absolutely interesting feature for those who have to create a logo is the possibility of being able to view all types of logos divided into categories based on their business, that is, in food and drink, abstract, based on letters and various other types of categories.
Through this tool, it is possible to create a logo for free or choose to hire one of the team members if you are not satisfied with the result or prefer to create a more professional and personalized logo.
