Xiaomi has become one of the most popular brands in Europe. In China, where they have been for a year, it has become the third best-selling brand in the market. They also have a presence in other countries such as Spain, France, and Italy. And now, they are preparing to make the leap to another key market in the continent. Since they will soon enter officially in the United Kingdom.
Xiaomi will enter the UK market in November
And they will do it soon, since this same month of November they are preparing to make the leap to this important market. A step prior to your entry into America.
Xiaomi makes the jump to the United Kingdom
So soon it is expected that the Chinese brand will enter the country. Xiaomi expects to open the first stores in the country, as well as being able to sell online throughout the United Kingdom. A market of enormous importance and that the own brand sees as a previous step to enter the United States, which is one of the main ambitions of the Chinese brand.
So far, the Chinese brand has focused on markets in southern Europe, so this bet could be the step to enter new countries in the north of the continent. Something that is going to take place this same month of November.
We hope to know these next few days more about Xiaomi’s concrete plans in the country. But undoubtedly it will be key to see the way in which your strategy in Europe will evolve over the coming months.
