It doesn’t matter what happens in the world. There will always be winners and losers. And while smartphone makers are losing a lot of money due to the coronavirus pandemic, in terms of software and services things look much better as revealed by TikTok downloads and beyond.
Coronavirus shoots TikTok for brutal number of downloads
In fact, platforms like Netflix are more popular than ever, so much so that for a time they even served to congest Internet infrastructure and were forced to reduce quality. But people are not using their time just for streaming movies and series. In fact, they do much more.
TikTok has always been extremely popular. However, this pandemic has taken it to a new level. In fact, this short video platform has already been installed on more than 2 billion Android and iOS devices.
In fact, the application went from 1.5 billion downloads to 2 billion in just 5 months. That is, this gives an average of 3.3 million downloads per day. A truly impressive number.
The leap is not particularly surprising, especially considering that TikTok received tons of free marketing from celebrities who were tired of being at home and decided to show off their dance moves.
Unsurprisingly, the US is among the top three countries in terms of downloads. 8.2% of downloads are from this country, which translates to 164 million. Obviously, this number is not the same for unique users. It still shows the popularity of this application. The other two countries with the most downloads are China and India. India ranks first, with over 30% of all downloads.
Whether you like the style or not, TikTok’s small video format is a recipe for success. It is true that everything depends a lot on the users’ adhesion. Even so, after some controversies, those responsible for this application worked very well in terms of marketing to have this explosion.
