The fact that Google pays Apple an annual fee to remain the default Safari search engine for iPhones and iPads is not a big secret. In fact, in 2014 the company paid the Cupertino giant 1 billion dollars, and last year it rose to 3 billion dollars. However, according to analyst Rod Hall, this year’s agreement could cause the figure to rise to 9 billion dollars.
Apple triples the sum to Google to remain the default search engine on iPhones and iPads
Reportedly, Apple is one of the largest traffic acquisition channels for Google (accounting for approximately half of all mobile telephony revenues), so it’s no wonder that the number is increasing again. However, it will be interesting to see how high Apple can take this number without Google thinking twice. After all, while this year’s figure is triple the price paid last year, Hall expects the number to increase further over the next twelve months, with estimates that point to a price of 12 billion dollars. in 2024. Will they be willing to pay that figure?
Until Google refuses to go higher, Apple is expected to continue to benefit from the generosity of the Internet giant. Even if the company refuses to pay Apple’s fees, the iPhone giant could simply approach Microsoft with an offer that would see Bing become the default option, a blow that could make itself felt for Google.
