A recent supply chain analysis revealed that Apple is bracing itself to face exceptionally high demand with the launch of the iPhone 15 in this second half.
According to research released by the DSCC orders for screens for the iPhone 15 during the month of June this year are expected to be “100% bigger” than iPhone 14 pre-orders in the same period a year ago.
This information indicates a positive outlook for Apple’s supply and production capacity for new iPhones.
Growing demand for the iPhone 15 Pro
DSCC’s analysis also reveals a significant increase in the percentage of screen orders going to the iPhone 15 Pro models compared to last year’s 14 series.
During the June-July period, iPhone 15 Pro models accounted for a 58% share of screen orders, while iPhone 14 Pro models achieved just 43%.
This change reflects a correction made by Apple after the launch of the iPhone 14 Pro last year when demand far exceeded the company’s expectations.
Apple challenges and fixes
Apple does not want to repeat the production difficulties it faced at the end of last year.
In addition to concerns about possible disturbances at Foxconn’s factory, where iPhones are assembled, the company was caught off guard by much higher-than-expected demand for the iPhone 14 Pro and Pro Max models.
Apple even had to issue a press release informing about delays in the delivery of these models.
Therefore, the strategy of prioritizing the production of iPhone 15 Pro models is a measure to avoid similar problems and ensure customer satisfaction.
Small changes on the iPhone 15
Although a revolution is not expected, it is speculated that the iPhone 15 will bring some subtle changes, such as the adoption of the USB-C port and improvements in the camera system.
Apple is looking to further improve the user experience, even if there are no major innovations in the design or features of the new model.