Instagram is making life easier for users by making the online shopping experience available for more users. The new feature will be enabled in Reel videos, enabling users to see products that are present in a watched video.
In its latest announcement, Instagram said it cannot only offer a shopping service, but it also wants to avail people the opportunity of shopping directly from the Reel app just by swiping up. Instagram is now a part of Facebook, so the company is looking for ways to provide the best service. The team wants it to more than just a social media platform.
Launching new products and services is a way for the platform to gain more traffic, although many content creators and several influencers are already doing business on the platform.
Instagram also has a separate online shop within an app designed for people to scroll down or search for their desired products, shop, and checkout with only a few clicks. But now, Instagram is testing the new shopping feature that is visible to viewers of the video, although it is possible for someone to shop directly from the Reel.
The pandemic has halted things a bit for Instagram and many other websites, so introducing this new feature is a good idea, one that can revamp the business model of IG. Instagram would love to benefit traders and even other users. For the very fact that there’s hardly anyone who doesn’t like shopping, this feature will be a winner. Instagram is making it easy for people to shop with a few clicks as soon as they find any product while watching a Reel.
The new feature will be placed in the ‘Explore’ section and that will be easy to access by anyone so that users can search or see a particular video showing their searched product to examine and shop right away as soon as they see the video.
