Google Feed, or that section that shows a smartphone selection of news from the most visited portals or in any case from the themes considered most interesting by the user, may soon alternate advertisements of various kinds between the cards.
The ads in question appear as classic cards of the feed, and the only way to distinguish them from the classic ones would be a small green badge with the word “Ad“. The functionality is being tested and of course, only a small number of users (probably in Italy none) is already viewing it.
The fact is that accessing Google Feed on many smartphones is a matter of a swipe, and having advertising always active in such a context does not exactly drive the first users crazy that if they found it in the flow of cards.
